Rise Together | Illustration & Textile Design

This project was developed for Zippy. After designing the “Emotion Monsters” for a clothing collection, the story evolved into the official Back to School campaign, raising awareness about children’s emotions.

In this case, the illustrations were adapted for the walls of Casa da Criança, where they were projected and painted onto the interior wall.

Invite

For this initiative, I also had the opportunity to design the official event invitation. Drawing inspiration from the “Emotion Monsters,” I created a playful and colorful visual language that reflected the essence of the project. The invitation carried Zippy’s unifying motto Rise Together, highlighting the company’s purpose of connection, collaboration, and shared growth. This piece not only announced the event but also embodied its spirit, reinforcing the idea of coming together to bring joy, color, and meaningful impact to the children’s lives.

T-shirts

As part of the initiative, I also designed t-shirts featuring the “Emotion Monsters.” While the characters were placed on the back, the design choice allowed the illustrations to come alive in motion, creating a playful and dynamic effect as the team moved and interacted with the children. These t-shirts became more than just a uniform – they were a symbol of unity and joy, visually connecting the team to the theme of emotions and reinforcing the collective spirit of Rise Together.

ZIPPY

“That Christmas, we took the celebration a step further, making it more meaningful and aligned with Zippy’s renewed purpose. As a team, we visited Casa da Criança, an association that welcomes children from challenging, socially vulnerable, and neglected family backgrounds. Our goal was simple: to spark smiles and create happy memories. With the commitment to bring a little joy and color into the children’s daily lives, we decided to transform the institution’s outdoor space.

Inspired by the theme of emotions – a central pillar of our work throughout the year – we created a vibrant and engaging environment with the “Emotion Monsters”: Happiness, Fear, Anger, Calm, Sadness, and Shame. We believe that playing outdoors is not only essential for children’s development but also an opportunity to explore and understand their emotions in a natural and playful way.

It was a meaningful moment for the entire team. Together, we rolled up our sleeves and dedicated our time and effort to a cause that both inspires and connects us. Although, for privacy reasons, we cannot share the children’s reactions, the impact of this gesture was profound – for them and for us.”

Previous
Previous

Ace & Tate | Campaign

Next
Next

Bee-Ting Anxiety | Book & Illustration