Pharta | Branding and Illustration
Launched in 2018, Pharta has grown into a playful illustration page that now expands into unique merchandising. With its quirky, relatable designs inspired by everyday routines and little struggles, Pharta transforms ordinary moments into fun, expressive art.
Under the tagline “Life’s Too Weird Not to Laugh”, Pharta’s mission is to bring humor and creativity into the daily grind—whether through prints, stickers, or wearable art. It’s not just about products, but about seeing our daily problems in a lighter, more colorful way.
The Logo Concept
The Pharta logo is a playful eye rolling upward, capturing the brand’s spirit of poking fun at life’s little absurdities. It symbolizes how we look at daily routines and problems with a mix of humor, irony, and lighthearted curiosity.
The simple, bold form of the eye keeps the design iconic and easy to recognize, while its quirky expression gives it personality. It’s not just a logo—it’s a reminder that sometimes the best response to everyday chaos is to laugh, shrug, and roll your eyes.
Brand Color
Pharta’s color palette bursts with Yellow, Black, White, Blue, Red, and Turquoise—a mix as vibrant and unpredictable as daily life itself. These bold tones reflect the brand’s playful energy, turning everyday routines and little struggles into something bright, expressive, and fun.
Each color carries its own vibe: yellow for humor and optimism, black and white for sharp contrast and clarity, blue and turquoise for fresh perspectives, and red for that punch of intensity we all feel in life’s messy moments. Together, they create a dynamic visual identity that’s instantly recognizable, full of character, and unapologetically bold—just like Pharta.
Merchandising & Illustrations
Pharta isn’t just about art you scroll past—it’s about bringing that playful, eye-rolling humor into your daily life. Through a mix of merchandising and original illustrations, Pharta transforms ordinary routines into something colorful, relatable, and fun.
Illustrations – The heart of Pharta. Each drawing captures life’s little dramas—commutes, chores, deadlines, and awkward moments—with a wink of irony and a burst of vibrant color.
T-Shirts – Wear your mood. Pharta’s characters and punchy visuals turn simple tees into walking statements about the everyday nonsense we all share.
Sweatshirts – Soft, bold, and full of personality. Perfect for when you need comfort with a side of humor.
Mugs – Start the day with a smirk. Pharta mugs bring sarcasm and fun to coffee breaks, reminding you that mornings (and problems) don’t last forever.
Every product, from print to fabric, carries the same mission: to see the chaos of everyday life through a playful lens—and maybe laugh a little louder because of it.
