Cheeky Buns | Branding and Mobile App Design
Cheeky Buns is a playful, comic-inspired burger joint that brings humor and bold flavors to the table. The decor is vibrant and quirky, featuring cartoon-style illustrations of anthropomorphic burgers, buns, and ingredients cracking jokes and going on adventures. It's a space designed to make customers smile, with a lighthearted atmosphere, funky music, and plenty of Instagrammable moments.
Branding
A playful and bold branding project for a burger restaurant designed to capture joy, humor, and flavor in every detail. From the cheeky name and colorful palette to the fun tone of voice, the brand identity brings burgers to life with personality, creating a memorable and engaging dining experience.
Packaging
The Cheeky Buns packaging was designed to reflect the brand’s bold and playful personality through a vibrant color system. The potato box comes in a bright yellow, instantly catching attention and tying back to the fun, energetic vibe of the brand. The burger boxes feature a clean white background with a yellow grid pattern and the Cheeky Buns logo, balancing modern design with cheeky character. The cups continue the yellow theme, keeping the experience consistent across touchpoints. To add contrast and variety, the paper bags are designed in bold red, creating a dynamic mix of the brand’s core colors. Together, the packaging creates a cohesive, joyful, and memorable unboxing experience for customers.
Mobile App
The Cheeky Buns App was designed to extend the restaurant’s playful identity into the digital space, making ordering burgers as fun and cheeky as the brand itself. The app allows customers to browse the menu, customize their burgers, and place orders for pickup or delivery with just a few taps. A bright color palette, bold typography, and quirky microcopy bring the cheeky brand voice to life on screen.
Key features include quick reordering of favorites, a rewards system with exclusive deals, and real-time order tracking, ensuring the experience is not only joyful but also seamless and efficient. The result is a mobile experience that’s both user-friendly and on-brand, keeping customers engaged and hungry for more Cheeky Buns.
